James Montemagno
James Montemagno

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Market your Windows 8 and iOS apps easily on your site

James MontemagnoJames Montemagno

So you have an app for Windows 8 or maybe even an app for iOS. How great would it be if someone was searching inside of IE on Windows 8 or Safari on iOS that when they got to your website it had an option to download and install it easily. They wouldn’t have to search your site for a button, or search the store, with 1 click they are taken directly to the download and install page. Well you can, and it is really easy.

To me it is very odd that a lot of sites just don’t do this already. For instance Netflix on an iPod:

Not bad there is a button way down on the bottom of the page that opens up to the app store, but I wouldn’t have known it if I didn’t scroll all the way to the bottom. *Interesting though when pressing this button it actually throws an error then takes you to the store.


Let’s look at the Ceton My Media Center Page:

Boom right there, in your face, name, icon, and view right inside of the store. How did I do this? Easy, just add this bit of meta tag in the body o the page you want to display:


meta name="apple-itunes-app" content="app-id=556400658"

With on each side. All you need to change is your app id, which you can get in the dev center, or the URL for your app http://itunes.apple.com/us/app/my-media-center/id556400658?ls=1&mt=8

Alright well what about windows 8? Again here is netflix:

Again nothing at all.. How about the Ceton site:

Right down there we have a “get app for this site”!! Pressing it takes you right to the marketplace:

To do this all you need to do is add some meta tags in the HEAD of your website:


meta name="msApplication-ID" content="Company.AppName"/

meta name="msApplication-PackageFamilyName" content="Company.AppName_packaggestuff"/

Why people aren’t doing this puzzles me!! Microsoft and Apple both have documentation as well!


Promote and market your app easily now!


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